Nordic simplicity

We design casual and modern shirts. Our tailoring and design is based on nordic design thinking of making timeless, yet affordable, everyday shirts.



Luxury Italian made fabrics

We work only with the finest Italian shirting fabric makers (like Canclini, Monti and Albini), whose reputation for luxurious quality is known to tailors all over the world. Our fabric is made without allergenic or harmful chemicals (OekoTex certified) using only the highest grade pure raw cottons.



European high quality craft

We commit to highest standards of European craftmanship. As we do not pursue trends and collections but timeless classics, we utilise downtime with the best makers in Europe. This means best quality at lower price.



Sold direct to you

By selling direct online less money goes to cost of retail (usually almost 60-70% of garments price) and more spend on quality. We make everyday basic luxury affordable.